Residents were outraged when they saw a travelling A-frame trailer poster promoting a dog fight. The trailer was parked at prominent traffic hot spots around Johannesburg, advertising a pit bull tournament where one could call for bookings or visit a website for more information. The SPCA announced the advertisement was part of a campaign to curb dog fighting.
The advertisement spread like wildfire on social media, with scores of users expressing anger. By mid-afternoon, the SPCA let the cat out of the bag. The poster formed part of a media campaign to highlight the crime of dog fighting in South Africa.
The SPCA apologised for alarming the public but thanked people for their passionate response to the ad.
Read more: http://rekordeast.co.za/98648/spca-behind-dog-fight-ad/